The Red Means Rescue Campaign

Elevating Awareness, Appreciation, and Support for Atlanta's Bravest

"In Atlanta, Red means Rescue" - a reality shared by residents and corporate partners alike, that understand the value, bravery and heroism embodied by Atlanta firefighters on a daily basis. Every day these brave women and men show up for our community and this is the community's way of showing up for them!

RED MEANS RESCUE is a fun and exciting Atlanta campaign aimed at elevating awareness, appreciation and support for firefighters, paramedics, and EMT’s serving as members of the Atlanta Fire Rescue Department. The campaign is managed by the Atlanta Fire Rescue Foundation, and powered by local businesses, corporate sponsors, organizations and residents of the city of Atlanta.

The RED MEANS RESCUE campaign aims for a bold and heroic tone in its advertisements. The strategy is through association with the color red, to galvanize and streamline the community’s pre-existing love and appreciation for Atlanta firefighters by reminding residents and community partners of the importance and opportunity to never forget the heroism and bravery that warrants their support.

Donate Today

Get Involved Today

Campaign Kickoff: October 1, 2024

Make A Donation: Support educational, housing, and professional development opportunities for first responders in the city of Atlanta by donating today. Every donation makes a difference.

Visit A Hero: Stop by your local Atlanta fire rescue station today to say thank you. Take photos with the women and men serving your community and share your appreciation online.

Share on Social: Show your support and spread the word about this campaign by posting one of the digital campaign assets on your social media. Use the hashtag #redmeansrescue and tag us @atlfirerescuefoundation.

Social Media Shareable Content:

Citywide Activations

October 1, 2024: Red Means Rescue Campaign Launch

October 4, 2024: Exclusive Campaign Kickoff Event with Guest Remarks from Mayor Andre Dickens (invitation only)

October 5, 2024: AFRD Open House at Atlanta Fire Rescue Station 36 from 11:00AM - 3PM

October 12, 2024: Free Private Movie Screening of the Joker (sequel: Folie a Deux) at Plaza Theatre for members of the Atlanta Fire Rescue Department sponsored by Council Member Matt Westmoreland. Atlanta Firefighters Register Here!

October 16, 2024: NBC affiliate, 11 Alive News joint on-air interview featuring Atlanta Fire Chief Roderick Smith and Atlanta Fire Rescue Foundation, CEO, Taos Wynn

October 17, 2024: City of Atlanta Council District 3 Luncheon Hosted by Council Member Byron Amos at Atlanta Fire Rescue Station #11.

October 17, 2024: City of Atlanta Council District 4 Luncheon Hosted by Council Member Jason Dozier at Atlanta Fire Rescue Station #14.

October 17, 2024: City of Atlanta Council District 3 Luncheon Hosted by Council Member Mary Norwood at Atlanta Fire Rescue Station #27.

October 18, 2024: City of Atlanta Council District 2 Luncheon Hosted by Council Member Farokhi at Atlanta Fire Rescue Station #15.

October 18, 2024: City of Atlanta Council District 6 Luncheon Hosted by Council Member Alex Wan at Atlanta Fire Rescue Station #29.

October 19, 2024: City of Atlanta Council District 11 Luncheon Hosted by Council Member Marci Collier Overstreet at Atlanta Fire Rescue Station #36.

October 22, 2024: V-103 Big Tigger Morning Show Join Radio Interview featuring Atlanta Fire Chief Roderick Smith and Atlanta Fire Rescue Foundation, CEO, Taos Wynn

October 24, 2024: City of Atlanta Council District 10 Luncheon Hosted by Council Member Andrea Boone at Atlanta Fire Rescue Station #9.

October 24, 2024: City of Atlanta Council District 1 Luncheon Hosted by Council Member Jason Winston at Atlanta Fire Rescue Station #2.

October 25, 2024: City of Atlanta Council District 9 Luncheon Hosted by Council Member Dustin Hillis at Atlanta Fire Rescue Station #28.

October 25, 2024: Atlanta Fire Rescue's 14th Annual Retiree Round-Up presented by The Office of the Fire Chief.

Citywide Discounts

In appreciation of their service, Community Partners of the RED MEANS RESCUE campaign have made exclusive discounts available for Atlanta firefighters throughout the City during the month of October. See below for a list of participating businesses and their offers.

CHICK-FIL-A:

Throughout the entire month of October, First Responders can enjoy exclusive discounts at the West Midtown and Howell Mill Road locations of Chick-fil-A. To take advantage of this offer, they are encouraged to follow the steps outlined below to verify their status in the Chick-fil-A App. Once verified, First Responders can simply scan the app at the participating locations to unlock their rewards, making it a great opportunity to enjoy a meal while receiving appreciation for their service.

To access discounts:

Download the Chick-fil-A App
Click “For You” at the bottom right of the home page
Click “Account“ at the top right of your screen
Press “Profile & preferences”
“Edit Profile” Scroll to the bottom and click “Verify with ID.me”
Visit us in the restaurant and scan your app
ReceIve more rewards!

GEORGIA AQUARIUM:
First Responders have the chance to access a fin-tastic 50% discount on up to six tickets to the Georgia Aquarium. This offer provides a wonderful opportunity for them to explore the wonders of marine life with family and friends. They can click here to access their discounted tickets and create unforgettable memories.

ALLIANCE THEATRE:
Atlanta Firefighters are eligible for special $10 off vouchers for any production at the Alliance Theatre. Whether they are interested in a gripping drama or a delightful musical, this offer allows them to experience Atlanta's vibrant arts scene at a reduced price.

ATLANTA SYMPHONY ORCHESTRA:
First Responders can enjoy a night of beautiful music with $5 tickets available for select Delta Classical concerts during the month of October. This is a perfect chance for them to experience the magic of live orchestral performances while celebrating their contributions as First Responders.

NATIONAL CENTER FOR CIVIL AND HUMAN RIGHTS:

First Responders can receive a generous 20% discount by presenting their Fire Rescue badge at the ticket window of the National Center for Human and Civil Rights. This museum offers a compelling look into the history and ongoing struggle for human rights, providing a valuable experience for all visitors.

Community Partners